In this online course, students learn how to prepare a business plan to internationalise companies and brands. Based on a real challenge and/or case studies, three modules are proposed, taught in Portuguese and/or English: a) analysis of the international business environment; b) internationalization strategies, considering the political-economic situation, in addition to commercial, legal and socio-cultural aspects; c) proposal and design of the business plan linked to the specificities of a country or region.